BlueX brand

A visual language for strategy in motion.

BlueX is calm outside the footage and precise inside it. White space carries the brand, blue structures the system, and acid lime is reserved for tactical evidence.

Press assets

Use the mark with clarity and restraint.

Keep generous clear space around the mark. Do not recolour, distort, outline, or place it over visually noisy footage without a solid holding surface.

BlueX mark

BlueX mark

Primary blue mark for light surfaces.

BlueX reverse mark

BlueX reverse mark

White mark for dark imagery and video.

BlueX cap

BlueX cap

Merchandise and event application reference.

BlueX shirt

BlueX shirt

Teamwear and field-side application reference.

Colour system

Colour carries meaning.

BlueX Blue#3279F9

System structure and primary interaction

Strategy Lime#D4FF37

Reviewed tactical evidence only

Near Black#121317

Typography, controls, and product frames

Warm White#FCFCFA

Primary public surface

BlueX pilot

Build the next visual football story with BlueX.

We will prepare a focused walkthrough using the workflows that matter to your staff.