BlueX Terms of Service

Article 1 (Purpose)

These Terms govern the use of the service operated and provided by BlueX service.Its purpose is to prescribe the rights, obligations, and responsibilities of members.

Article 2 (Definitions)

① “Service” means the following functions provided by BlueX.

1. AI-based football video analysis features (player tracking, action recognition, and event detection)
2. Athlete measurement and physical-performance data management features
3. Match statistics and performance-analysis features
4. A platform for managing teams, academies, and associations

② “Member” means a person who agrees to these Terms and enters into a service agreement.

③ “Organization” means an entity such as a team, academy, or association registered on the BlueX platform.

④ “Payment Service” means the payment-gateway integration used to process paid-service payments, cancellations, and refunds within BlueX.

⑤ Terms not defined in these Terms are interpreted in accordance with applicable laws and generally accepted practices.

Article 3 (Publication and amendment of the Terms)

① The Company posts these Terms on the service’s initial screen or in a notice area of the website.

② The Company may amend these Terms to the extent that the amendment does not violate applicable laws, including the Electronic Commerce Act and the Act on the Regulation of Terms and Conditions.

③ Amendments unfavorable to members are announced at least 30 days in advance; other amendments are announced at least 7 days in advance.

④ If a member does not agree to the amended Terms, they must immediately stop using the Service, and the Company will no longer provide the BlueX service to that member.

⑤ If a member continues to use the service after notice is posted, the member is deemed to have agreed to the amended Terms.

Article 4 (Scope and nature of the service)

① The Company provides the following services.

1. AI-based football video analysis services (using V-JEPA, YOLO, ByteTrack, and similar models)
2. Athlete measurement and physical-performance data management services
3. Match statistics and performance analysis, and report-generation services
4. Team, academy, and association management platform services

② All risks and responsibilities arising from the use of the service, including information, content, and videos provided by a member or organization, belong solely to that party. As a platform provider, the Company assumes no liability of any kind.

③ The Company may change or suspend part or all of the service for operational or technical reasons and will not compensate members unless otherwise required by law.

Article 5 (Advertising and allocation of advertising revenue)

① The Company may provide advertisements through third-party advertising platforms within the service.

② Advertising revenue is the Company’s own revenue used to cover the costs necessary to maintain the platform.

③ Members may not object to the content, frequency, format, or other aspects of advertisements.

Article 6 (Suspension and termination of the service)

① The Company may temporarily suspend the service in the event of system maintenance, server failure, network instability, a security incident, or similar circumstances.

② If an event beyond the Company’s control occurs, such as a natural disaster, power outage, epidemic, government order, change in law, or failure of a telecommunications carrier, the Company may suspend or terminate the service without prior notice.

③ Unless caused by the Company’s willful misconduct or gross negligence, the Company is not liable for damage caused by suspension or termination of the service.

Article 7 (Registration and identity verification)

① A member applies for registration according to the procedure set by the Company, and the service agreement is formed when the Company accepts the application.

② When necessary, the Company may require identity verification such as email verification and may restrict service use if a member does not complete it.

③ The Company does not guarantee the accuracy or truthfulness of information provided by a member. The member bears all responsibility arising from providing false or inaccurate information.

Article 8 (Minor use and consent of a legal representative)

① A member under 19 years of age may not use paid services without the consent of a legal representative.

② If a payment is made without the legal representative’s consent, the member or legal representative may cancel the payment under applicable law.

③ The Company may request additional information to verify a member’s age or whether a legal representative has consented.

Article 9 (Withdrawal and suspension or loss of membership status)

① A member may request withdrawal at any time, and the Company will process it immediately.

② The Company may restrict, suspend, or revoke membership without prior notice if any of the following applies.

1. Registering false information
2. Fraudulent use of a payment method
3. Illegal or inappropriate conduct, including sexual harassment, abusive language, insults, or bullying
4. Abusing AI features or uploading another person's video without permission
5. Interfering with service operations or spreading false information
6. Slandering or defaming the Company through external channels
7. Abnormal access, including hacking, crawling, or macros
8. Other conduct violating laws, public order and morals, or these Terms

③ If the reason is serious, the Company may impose an immediate permanent suspension without prior notice.

④ A member whose account has been forcibly withdrawn may not register again without the Company’s approval. The Company may use device and identification information to prevent re-registration.

Article 10 (Payment of fees)

① Members must pay for paid services using a payment method provided by the Company.

② Payments are processed through an integrated payment-gateway system.

③ All refunds are processed only through the same payment method used by the original payer. Refunds may not be made to an account, card, wallet, or similar instrument in a third party’s name. A refund request from anyone other than the original payer is not allowed under any circumstances.

④ If a member uses a cash-equivalent payment method such as a bank transfer or virtual account, the member must provide accurate refund-account information according to the Company’s procedure. If the member does not provide the information within 90 days after the refund becomes available, or if an information error continues to make the refund impossible, the refund amount automatically expires and the Company bears no responsibility for it.

Article 11 (Cancellation and refunds for subscriptions and passes)

① Cancellations and refunds for BlueX paid services (subscriptions, analysis passes, and similar products) follow the standards below.

1. If unused within 7 days of payment: 100% refund
2. After service use begins: prorated refund for the remaining period (10% penalty deducted)
3. For monthly subscriptions, the portion used during the current month is non-refundable

② The same standards apply to reasons not attributable to the Company, such as a change of mind, input error, or personal circumstances.

③ If a refund cannot be processed within 90 days because refund-account information was not provided or was incorrect, the refund amount automatically expires.

Article 12 (AI services and use of video)

① When uploading a video, a member grants the Company a non-exclusive, royalty-free right to use that video.

② The Company may use uploaded videos and generated data to improve AI models and performance, conduct internal research, and support marketing.

③ The Company provides no warranty regarding the accuracy, suitability, or effectiveness of AI analysis results.

④ If a member uploads another person’s video or copyrighted work without authorization, the member bears all legal, civil, and criminal responsibility.

⑤ If a member uploads a video that infringes a player’s publicity rights or other rights of a third party, the uploading member bears all responsibility.

Article 13 (Player data management)

① The organization administrator is responsible for the accuracy of data such as player measurements and match statistics that the administrator registers.

② The Company provides analysis results based on registered data but is not responsible for inaccurate results caused by data-entry errors.

③ Player personal information must be registered with the consent of the player or legal representative. The registrant bears responsibility for registering information without consent.

Article 14 (Account management)

① The member is responsible for managing their account (ID and password).

② Members bear sole responsibility for damage caused by account theft, sharing, disclosure, or similar incidents.

Article 15 (Member obligations)

Members must not engage in any of the following conduct.

1. Providing false information
2. Collecting, using, or sharing another person’s videos, likeness, or personal information without permission
3. Abnormal access, including hacking, crawling, or macros
4. Damaging the reputation of the service or the Company
5. Distorting and disseminating analysis results
6. Conduct violating laws, public order and morals, or these Terms

Article 16 (Management of posts and content)

① If a member’s post infringes another person’s rights or violates the law, the Company may remove or block it at its discretion.

② The member concerned bears sole responsibility for damage or disputes arising from a post.

Article 17 (Prohibition on external defamation and spreading false information)

① Members must not post false information, defamation, insults, or malicious reviews about the Company or the Service in external spaces that third parties can access, including blogs, social media, and communities.

② If such conduct is confirmed, the Company may immediately restrict, suspend, or revoke membership and may take all legal measures, including filing a criminal complaint or seeking civil damages.

Article 18 (Disclaimer for injuries and accidents during exercise or matches)

① Members take part in all training and match activities informed by data analysed through the BlueX service at their own judgment and responsibility.

② The Company is not liable for injuries, accidents, or other damage occurring during training or matches based on analysis results.

Article 19 (Platform-provider status and no warranty of service quality)

① As a platform provider, the Company makes no express or implied warranty regarding AI analysis results, statistical data, or performance reports.

② AI analysis results are provided for reference only, and the Company is not responsible for decisions made based on them.

Article 20 (Cooperation with investigations and provision of information)

① When an investigative authority makes a request under applicable law, the Company may provide necessary materials such as log records and account information.

② Members may not object to this, and the Company bears no responsibility arising from providing the information.

Article 21 (Service termination and data management)

① The Company may terminate the service if a material business or technical reason arises.

② Upon termination of the service, the Company may retain and then destroy certain data for the period prescribed by law and has no obligation to provide members with data transfer, backup, or export.

Article 22 (Force majeure)

The Company is not liable for delay, suspension, or damage in providing the service when a cause beyond its control occurs, including a natural disaster, epidemic, change in law, government order, network failure, or server failure.

Article 23 (Priority of policies)

These Terms take precedence over all policies relating to operation of the BlueX service. If an operating policy or notice conflicts with these Terms, these Terms prevail.

Article 24 (Customer support)

① The BlueX customer center operates by email (contact@blue-x.ai).

② Customer support handles inquiries during the operating hours set by the Company.

③ If a member disrupts a consultation through abusive language, verbal abuse, defamation, or similar conduct, the Company may restrict or end the consultation.

Article 25 (Dispute resolution)

Opinions and complaints raised by members are handled through the customer-support procedure, and the Company has no obligation to conciliate or arbitrate beyond the scope required by law.

Article 26 (Jurisdiction and governing law)

Any litigation concerning these Terms or use of the service is subject exclusively to the jurisdiction of the court where the Company is located, and the governing law is the law of the Republic of Korea.

[Supplementary provisions]

These Terms take effect on July 1, 2025.

Corporate name: BlueX, Inc.
Representative: Sooyong Park
Business registration number: 755-81-03668
Address: 133 Yeonhwa-ro, Baebang-eup, Asan-si, Chungcheongnam-do, Republic of Korea